The Internet is a sea of connections and relationships. These connections are often as subtle as a link to another page. The link could be there for a favor or could just be there because the original content is trying to add web design some value to what they are putting together. There are different types of links that need to be implemented correctly.
The Difference Between Hyperlinks and Backlinks
Backlinks are, in essence, also hyperlinks. A hyperlink is generally considered any link to another page. Contrarily, a back link is a link to the site that is already present. So a popular blog may link back to other content on their website, which is where the name comes from.
A backlink campaign is completely insular because it means reworking the links on a website to other pages on that same website. It is vastly different from a link campaign that builds credibility and SEO from other brands because of the relationships.
Making the Best Backlinks
A good back link is relevant. It should link to content that is somewhat related to the content the visitor is currently on. It should also not consist of an actual website URL but be embedded into the actual words, like this link for On Call Website Design. Another common use for back links is to use the keyword targeted as the actual link. These are small little tricks that a professional SEO company and website design firm will develop and work on. Obviously, these backlinks are fully integrated into the website design and used on every page.
Backlink Network: Making Each Link Work Harder
The below is a general strategy for making a single link work harder and better. A user finds content that is potentially outdated or not getting a lot of use. This could be a single article or an entire page, such as the contact page. The user or web host then goes to the content that is related and adds links to that page, which will generate more traffic. For example, a tag at the end of that article could say “reach out to us” which can direct a viewer to the contact page.
These seem like such small and subtle suggestions, but one would be shocked by how many people are not using them in their internet marketing. Even large corporate brands are ignoring the small strategies that add up to mean a lot in the long run.
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